AI Insights · Timothy · December 2021
Top 5 Maps and Navigation Applications Performance in Europe Q4 2021
Explore the performance trends of the top 5 maps and navigation applications in Europe during Q4 2021, including downloads, revenue, and active users.
In the fourth quarter of 2021, the top 5 maps and navigation applications in Europe showed varied performance trends across downloads, revenue, and active users. Data from Sensor Tower reveals key insights into the apps' performance on a unified platform.
Wikiloc - Trails of the World saw a notable decline in weekly revenue, starting from around $81K at the end of September and dropping to approximately $66K by the end of December. Weekly downloads peaked at 37.5K in mid-October but fell to about 15K by mid-December, before rebounding to 27K in the last week of December. Weekly active users also experienced a downward trend, starting from 117K at the end of September and decreasing to 98K by mid-December, then rising again to 115K in the final week of December.
TomTom GO Navigation maintained relatively stable weekly revenue, fluctuating between $67K and $87K throughout the quarter. Downloads peaked at 61K in mid-October, followed by a general decline to around 30K by the end of December. The app's active users saw a slight decrease from approximately 159K at the end of September to 139K by the end of December.
OS Maps: Explore hiking trails exhibited a significant drop in weekly revenue, starting at around $104K in late September and descending to about $49K in early December, before increasing to $92K by the end of December. Downloads were relatively low, peaking at 9.1K in mid-October and ending the year with a spike to 12.5K. Active users rose from 36K at the start of the quarter to 41K by the end of December.
Circuit Route Planner experienced an upward trend in weekly revenue, starting at $69K at the end of September and peaking at approximately $118K in early December, before settling at $92K by the end of December. Downloads remained fairly consistent, ranging between 21K and 32K. The app's active users saw a slight increase from 50K to 54K by early December, before dropping to 47K in the last week of December.
Lastly, Coyote: Alerts, GPS & traffic showed stable revenue trends, starting at around $138K at the end of September and maintaining figures around $116K by the end of December. Downloads fluctuated, peaking at 13K in the last week of December. Active users hovered around 130K throughout the quarter.
For more detailed insights into the performance of these top maps and navigation applications, visit Sensor Tower.